Social media is an excellent tool for a variety of different reasons. That being said, a lot of people don’t realize that social media is an excellent way to make sure that their event succeeds. These events can be meetings, conferences, festivals, and civic events. No matter what the event is, you can use social media to leverage the event and produce content that will represent your company as a thought leader, and perhaps start a conversation with someone who you wouldn’t have had the opportunity to..
1. Use Social Media to Promote Your Event
Event planners and companies often spends thousands of dollars putting on meetings and conferences. At Kettner Creative we are able to participate in many seminars and wellness events each year that are open to the public. We see a big difference in turnout between events that have been promoted by traditional media and events that have been promoted by social media. Often the best events use a good combination of both to make sure that their target audience hears about the event.
An easy way to promote your event is to set up an Event on Facebook. Everyone uses Facebook, even people that don’t want to use Facebook use it. If it looks good enough, people will naturally be drawn to it. When using the Facebook event system, be sure to keep the page up-to-date and answer people’s questions. People will be less inclined to go to your event if it looks like you don’t even care about it.Make sure to update the fields where you can upload a picture, set times, and do a multitude of other things. Uploading a picture will makes your event look more pleasing and people will be more willing to go.
Feel free to utilize as many social networks as you can actively maintain: Facebook, Google+, Twitter, Vine, Instagram, Tumblr, the social media world is your oyster.
2. Get Everyone Involved in the Planning
A great way to make sure your event is a hit is to get everyone involved in the planning process. Update your social media pages with questions and polls. What kind of music do you want played? What different foods do you want? When should the event end? A lot of people tend to makes all the preparations themselves and their attendees aren’t receptive. This completely eliminates a lot of work you have to do, as the event coordinator.
3. Live Tweet/Update During Your Event
People that frequent social media sites are constantly on their phones. This won’t change during your event. Just because you got everyone to go doesn’t mean your job is done. Quite the opposite, actually. Live Tweeting, or giving live updates, is a great way to interact and engage with the attendees of your event. Use your company Twitter account to give updates in real-time. Don’t forget to create a specific hashtag for your event. This will make finding conversation easier and will spread your event out to more people. Interacting with your attendees is not only fun, but it can create more buzz for your event. More people will show up if they see their friends interacting with your social media page on Vine, Twitter, or whatever.
4. Adapt to the Crowd
It isn’t enough to just listen and engage. You also have to be diligent in making sure that the morale is good. If your event is boring, rest assured, people will take to Twitter and complain about it. If you see this, it’s important that you do what you can to make sure that everyone is entertained and pleased. If you see tweets saying that the parking lot is full, respond with alternate parking locations. If you see a Tweet that says the bathrooms are filthy, get someone else to clean them. Social media is great for interacting with your attendees, but it’s also a great way to make sure their needs and wants are fulfilled.
5. Use Social Media to Keep the Event Going…Even When It’s Over
That’s right, your job isn’t quite done. Once the event is over, you don’t want to ditch the social media pages you created. That would be a waste of your time and energy. Instead, make sure you were updating all of your social networks during the event. Tag people in posts and pictures, this keeps the party going long after it’s over. People will have little keepsakes and will remember your event until the next time. Once you build a rapport with these people, getting them to go to your next event will be much easier.
6. Contact Kettner Creative
This won’t necessarily have any impact on your social media success, but we will definitely make the audio visual a success. We are a leading audio visual supplier in Vancouver and we love providing audio visual solutions for meetings, conferences, festivals, civic events and weddings. Please contact us to see how we can make your event a success.